MKTG 399 - Marketing Planning and Strategy

Institution:

Howard University

Subject:

Description:

This is a senior level capstone course in which students integrate and apply marketing knowledge and quantitative skills to solve marketing problems through case studies. Special emphasis is given to analysis of opportunities and competition and the development of successful marketing strategies and plans. Prereqs.: MKTG 301 and senior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.howard.edu

Phone Number:

(202) 806-6100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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