MKTG 355 - Retailing

Institution:

Howard University

Subject:

Description:

Provides the student with an overview of the retailing industry and the key aspects involved in managing a retail operation. Topics covered include retail consumer behavior, trading-area analysis and retail site selection, the retail image, merchandising, and inventory planning and control, among others. Prereq.: MKTG 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.howard.edu

Phone Number:

(202) 806-6100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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