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  • CMGMT 3461: Financial Management for Not-for-Profit Organizations

    3.00 Credits
    Lesley University

    3 credits This course focuses on managing financial resources in not-for-profit organizations and includes identification of financial information that is critical to operations, how to access it, and how to use it. The course begins with A review of accounting principles, moving to an analysis of financial reports, revenue streams, and other funding sources in the not-for-profit sector. An important content area of the course involves the collection and analysis of data and information for decision making, and making connections between data/ information and resource development. The course helps students learn about the role of information networks and systems in the organization from both an internal and external perspective. Lecture, reading, current financial issues in the not-for-profit sector, and case studies provide the format for the course. Prerequisite: CMGMT 2440.
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  • CMGMT 3462: Fundraising and Philanthropy

    3.00 Credits
    Lesley University

    3 credits This course provides an opportunity for students to gain an understanding of the basic theories, skills, and practices involved in generating funds for nonprofit organizations, and an opportunity to test what they have learned in A real-life setting. Although the principle focus of the course is on non-profit organizations, students will find that nearly all of the learned fundraising skills are also applicable to public organizations, and that public organizations engage in A significant amount of fundraising. The course will emphasize the importance of both theory and applied techniques of fundraising. The course includes an overview of fundraising traditions in the United States, A description of principal donor types, theories of donor behavior, and the organizational, legal, and ethical contexts for fundraising. Students then examine the basic techniques of fundraising including planning, annual giving, grant writing, special events, major gifts, planned giving, and capital campaigns. The course includes numerous opportunities to hear from experts. A major project, attached to A community organization, is required.
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  • CMGMT 3465: Marketing Not-for-Profit Organizations

    3.00 Credits
    Lesley University

    3 credits In This course, students learn the basic principles of marketing in the not-for-profit sector. Students gain an understanding of the complex processes associated with marketing not-for-profit organizations, including the managerial processes of planning, implementation, and analysis of new programs; voluntary exchanges of values; and the influence of organizational mission, culture, and objectives on the selection of target markets. The course addresses four major characteristics of the not-for-profit organization that distinguish marketing processes in their application from that of for-profit organizations: clients and funders; multiple organizational objectives; services rather than physical goods and the relationship of the provider to the service; and accountability in the public domain. Topics in the course include social (cause) marketing, public and community relations, and the development of community resources to support institutional growth and longterm survival. Technology applications include the analysis of website data to support marketing decisions and the use of e-commerce by not-for-profit organizations. Prerequisite: CMGMT 2440 or permission of the instructor.
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  • CMGMT 3468: Management and the Use of Information

    3.00 Credits
    Lesley University

    3 credits This course examines the management and use of information systems as A strategic tool. It covers the effective use of data in organizations, including decision support systems, graphics, and the design, development, use and evaluation of information systems. Attention is given to the use of online information resources. Prerequisite: CCOMP 1535.
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  • CMGMT 3469: Organizational Behavior and Change Management

    3.00 Credits
    Lesley University

    3 credits Through the use of primary research and case studies, This course explores theories of organizational behavior. Students learn about organizational structure, formal and informal work groups, and the relationship among individuals, the work group, and the organization. The course emphasizes the differing perceptions of men and women in the organization through the exploration of such topics as leadership, motivation, performance, and career development and change management. Prerequisite: CMGMT 1451.
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  • CMGMT 3470: Human Resource Management

    3.00 Credits
    Lesley University

    3 credits This course introduces students to the laws that govern the relationship between employees and organizations in the United States, such as Occupational Health and Safety, Affirmative Action/Equal Employment Opportunity, and Labor Law. In addition, students study organizational policies regarding employee recruitment, appraisal, compensation, and benefits. Through experiential exercises, students develop skills in negotiation and appraisal. Prerequisite: CMGMT 1451.
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  • CMGMT 3473: E-Commerce:The Global Reach of the Internet

    3.00 Credits
    Lesley University

    3 credits This course explores the fundamentals of the commercial internet. Students learn the main steps in creating commercial networks and the innovative applications made possible by the World Wide Web. Students analyze technologies which, when combined with basic marketing principles, provide global reach at minimum cost, allowing small firms to compete effectively with large organizations, and partner-networks to be developed through digital channels. The course further explores the potential for bridging hemispheric boundaries and cultures to bring economic opportunity to all regions of the world. Recommended that students have familiarity with marketing principles.
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  • CMGMT 3510: Advertising

    3.00 Credits
    Lesley University

    3 credits With the continuing fragmentation of markets, audiences, and the media, an understanding of advertising and its ties to modern integrated marketing communications is necessary for marketing programs to be successful. This course will provide students with the techniques and processes of traditional advertising, as well as a transition into modern integrated marketing communications. Students will have hands-on experience in developing A real advertising campaign and in reviewing ways in which marketers are responding to an important new advertising medium, the World Wide Web. Prerequisite: CMGMT 2464.
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  • CMGMT 3520: Consumer Behavior

    3.00 Credits
    Lesley University

    3 credits Understanding how and why consumers and organizations make purchase decisions concerning the products and services they use is an important part of the marketing process. This course will carefully examine the processes and influences of buyer behavior. A term project will look closely at the purchase behavior of real consumers in A real situation to provide A realistic perspective on A field which encompasses marketing, management, psychology, and sociology. Prerequisite: CMGMT 2464. Recommended: A basic research course.
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  • CMGMT 3530: Marketing Research

    3.00 Credits
    Lesley University

    3 credits Effective marketing research is necessary for successful management of all phases of the marketing process. In today's information-oriented environment, A marketing manager cannot succeed without A thorough understanding of the research process. This course is intended to acquaint students with the fundamental marketing research skills of problem formulation, research design, questionnaire design, data collection, data analysis, and report presentation and writing. Prerequisite: CMGMT 2464. Recommended: A basic course in statistics or research.
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