CMGMT 3520 - Consumer Behavior

Institution:

Lesley University

Subject:

Description:

3 credits Understanding how and why consumers and organizations make purchase decisions concerning the products and services they use is an important part of the marketing process. This course will carefully examine the processes and influences of buyer behavior. A term project will look closely at the purchase behavior of real consumers in A real situation to provide A realistic perspective on A field which encompasses marketing, management, psychology, and sociology. Prerequisite: CMGMT 2464. Recommended: A basic research course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lesley.edu

Phone Number:

(617) 868-9600

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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