CMGMT 3510 - Advertising

Institution:

Lesley University

Subject:

Description:

3 credits With the continuing fragmentation of markets, audiences, and the media, an understanding of advertising and its ties to modern integrated marketing communications is necessary for marketing programs to be successful. This course will provide students with the techniques and processes of traditional advertising, as well as a transition into modern integrated marketing communications. Students will have hands-on experience in developing A real advertising campaign and in reviewing ways in which marketers are responding to an important new advertising medium, the World Wide Web. Prerequisite: CMGMT 2464.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lesley.edu

Phone Number:

(617) 868-9600

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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