CMGMT 3473 - E-Commerce:The Global Reach of the Internet

Institution:

Lesley University

Subject:

Description:

3 credits This course explores the fundamentals of the commercial internet. Students learn the main steps in creating commercial networks and the innovative applications made possible by the World Wide Web. Students analyze technologies which, when combined with basic marketing principles, provide global reach at minimum cost, allowing small firms to compete effectively with large organizations, and partner-networks to be developed through digital channels. The course further explores the potential for bridging hemispheric boundaries and cultures to bring economic opportunity to all regions of the world. Recommended that students have familiarity with marketing principles.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lesley.edu

Phone Number:

(617) 868-9600

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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