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MKTG 371: Market Research
3.00 Credits
Lynchburg College
Prerequisites: BUAD 241 and MKTG 309. This quantitative course provides students with the tools and knowledge required to acquire data in product development or product management situations, to analyze the data appropriately, and to generate useful recommendations on the basis of their analysis.
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MKTG 371 - Market Research
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MKTG 372: Sales And Sales Management
3.00 Credits
Lynchburg College
Prerequisite: MKTG 309. This course examines direct sales environments with an emphasis on industrial goods selling. Students develop personal selling skills in concert with an understanding of buyer needs and requirements as expressed in the buying motion. Other topics include sales strategy development, organizational design, performance evaluation, compensation, and territory administration.
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MKTG 372 - Sales And Sales Management
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MKTG 374: Retailing And Merchandising
3.00 Credits
Lynchburg College
Prerequisite: MKTG 309. This study of distribution systems management emphasizes retail store management. Topics include location decisions, layout, service, strategy, product mix, pricing, purchasing and stocking, and local advertising.
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MKTG 374 - Retailing And Merchandising
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MKTG 375: Consumer And Buyer Behavior
3.00 Credits
Lynchburg College
Prerequisite: MKTG 309. This course is an interdisciplinary approach to the analysis and application of psychological, social, and cultural influences on the behavior of consumers and organizational buyers. The interrelationships of marketing actions and buyer behavior are analyzed with the goal of making effective marketing decisions.
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MKTG 375 - Consumer And Buyer Behavior
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MKTG 377: Study Abroad: International Marketing
3.00 Credits
Lynchburg College
Prerequisite: MKTG 309. This course focuses on marketing challenges associated with business activity across national boundaries. It aims to provide students with the knowledge, understanding, and skills that will help them market more effectively in an international environment. Included in this course is a field study experience in a foreign country.
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MKTG 377 - Study Abroad: International Marketing
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MKTG 379: Marketing Communications
3.00 Credits
Lynchburg College
Prerequisite: MKTG 309. This course is an intensive examination of the roles of advertising, personal selling, sales promotion, and public relations in product or service marketing efforts. Topics include theme selection, copy and artwork preparation, media selection, performance analysis, budgeting, and other areas relevant to promotion.
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MKTG 379 - Marketing Communications
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MKTG 380: Services Marketing
3.00 Credits
Lynchburg College
Prerequisite: MKTG 309. The course examines dimensions of the services sector, including the structural differences between services and consumer/industrial products. It explores service marketers' difficulties in using traditional marketing concepts and focuses on new marketing approaches for service sectors in the information age economy.
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MKTG 380 - Services Marketing
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MKTG 397: Independent Study in Marketing
1.00 - 3.00 Credits
Lynchburg College
Prerequisites: Approval of faculty sponsor and school dean; junior or senior standing. This course provides students the opportunity to pursue individual study of topics not covered in other available courses. The area for investigation is developed in consultation with a faculty sponsor and credit is dependent on the nature of the work. May be repeated for no more than six credits.
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MKTG 397 - Independent Study in Marketing
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MKTG 398: Special Topics in Marketing[ Credit Depends on Topic
1.00 - 3.00 Credits
Lynchburg College
Prerequisites: A background of work in the discipline or prior consent of instructor. This course will focus on an aspect of the discipline not otherwise covered by the regularly offered courses. The topic will vary according to professor and term; consequently, more than one may be taken by a student during his/her matriculation.
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MKTG 398 - Special Topics in Marketing[ Credit Depends on Topic
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MKTG 425: e- Marketing
3.00 Credits
Lynchburg College
Prerequisite: MKTG 309. This course focuses on the theory and applications of online/Internet based business strategies. The course is designed to introduce the student to the current trends and aspects of developing a business on the Internet. The topics to be covered include, but are not limited to: basic development and implementation issues of an online business, registering and promoting an online business, legal issues associated with an online business, design issues associated with a web site, user-based issues, and current issues within the realm of online business and the consumers.
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MKTG 425 - e- Marketing
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