MKTG 379 - Marketing Communications

Institution:

Lynchburg College

Subject:

Description:

Prerequisite: MKTG 309. This course is an intensive examination of the roles of advertising, personal selling, sales promotion, and public relations in product or service marketing efforts. Topics include theme selection, copy and artwork preparation, media selection, performance analysis, budgeting, and other areas relevant to promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lynchburg.edu

Phone Number:

(434) 544-8100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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