MKTG 380 - Services Marketing

Institution:

Lynchburg College

Subject:

Description:

Prerequisite: MKTG 309. The course examines dimensions of the services sector, including the structural differences between services and consumer/industrial products. It explores service marketers' difficulties in using traditional marketing concepts and focuses on new marketing approaches for service sectors in the information age economy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lynchburg.edu

Phone Number:

(434) 544-8100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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