MKTG 371 - Market Research

Institution:

Lynchburg College

Subject:

Description:

Prerequisites: BUAD 241 and MKTG 309. This quantitative course provides students with the tools and knowledge required to acquire data in product development or product management situations, to analyze the data appropriately, and to generate useful recommendations on the basis of their analysis.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lynchburg.edu

Phone Number:

(434) 544-8100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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