MKTG 372 - Sales And Sales Management

Institution:

Lynchburg College

Subject:

Description:

Prerequisite: MKTG 309. This course examines direct sales environments with an emphasis on industrial goods selling. Students develop personal selling skills in concert with an understanding of buyer needs and requirements as expressed in the buying motion. Other topics include sales strategy development, organizational design, performance evaluation, compensation, and territory administration.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lynchburg.edu

Phone Number:

(434) 544-8100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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