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  • MKT 105: Principles of Marketing

    3.00 Credits
    Lackawanna College

    (Formerly MK 101) This course provides the student with an insight into, and an understanding of, a modern marketing system. Students will learn about the 4Ps (price, product, place, and promotion) and gain an understanding of their interdependent relationship. Throughout the course, common technological methods for research and promotional efforts will be addressed. (3 credits). Pre-Requisites: MKT105 Honors students in this course will examine their role in environmental influence, consumer behavior, and diversity within the realm of marketing. These students will conduct marketing research to use the data in a final project related to supporting the marketing goals of an existing business.
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  • MKT 215: Advertising

    3.00 Credits
    Lackawanna College

    MKT 215 (Formerly MK 211) - Advertising This course will introduce students to the fundamentals of advertising and the role it plays in business and marketing. Topics that are covered include: the evolution, environment, and business of advertising. Students will learn how segmentation, targeting, and the marketing mix affect communication and consumer behavior. Advertising planning and research, and the creative process will also be covered. During the semester, students will create and "pitch" a multiplatform ad campaign. (3 Credits). Pre-Requisites: MKT105
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  • MKT 230: Personal Selling

    3.00 Credits
    Lackawanna College

    This course will explore the importance of strategic planning aspects for sales and marketing organizations. Students will focus on the complete personal selling process, from prospecting to closing a sale. Additional topics include customer relationship management, customer buying behavior, sales strategies, and distribution issues. (3 credits) Prerequisite: MKT105 or SPT120 or SPT220
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  • MKT 310: International Marketing

    3.00 Credits
    Lackawanna College

    This course will equip students with the tools and terminology to explore and understand marketing practices in a global environment. Students will learn the scope and challenges of international marketing, the dynamic environment of international trade, and the culture, political, legal, and business systems of global markets. Global market opportunities and ways to develop global marketing strategies will be discussed. (3 credits) Prerequisites: MKT105 and MGT235
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  • MKT 320: Consumer Behavior

    3.00 Credits
    Lackawanna College

    This course will bring the student into the minds of the consumer and what influencces them. Through psychology and sociology, marketers understand how the consumer makes decisions. Students will learn how memory, personality, perception, learning, and individual attitudes influence consumption; how consumption changes over one's life cycle, and the impact of cultural and subcultural influences have on the consumer. (3 credits) Prerequisite: MKT105
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  • MKT 325: Marketing Research

    3.00 Credits
    Lackawanna College

    Marketing research can give a company a picture of what characteristics, spending habits, location, and needs it faces in terms of the company's target market, industry. and competitors. It is a process that provides relevant data to help solve marketing challenges and guide planning efforts for how and where a company markets its products to increase revenue. This course is designed to teach the basic principles and tools in marketing research, including research design, data collection methods, sampling processes, and data analyses. (3 credits) Pre-requisite: MKT105 Principles of Marketing
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  • NUR 105: Introduction to Nursing Care

    6.00 Credits
    Lackawanna College

    This course provides the basic foundation for a student to comprehend and utilize their acquired nursing knowledge and nursing skills by providing bio-psychosocial, spiritual and cultural nursing care to patients in acute care settings. An introduction of nursing concepts are provided include activities of daily living, comfort processes, positioning, ambulation, infection control measures, safety measures, elimination, wound care, and assessment techniques. A student begins to research evidence-based practices to the relevance of fundamental nursing care. This course includes clinical, laboratory, and classroom experiences (6 CREDITS). Co-requisite: BIO 205; NUR 110 (Concepts of Nursing); NUR 115 (Pharmacology I)
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  • NUR 110: Concepts of Nursing

    3.00 Credits
    Lackawanna College

    This course reviews the historical foundation of the nursing profession along with the nursing process, legal and ethical issues relating to the nursing profession, and the various roles of the professional nurse in a variety of healthcare settings. A student will be provided information on the meaning and development of therapeutic communication with patients, family members, and healthcare teams (3 CREDITS). Co-requisite: NUR 115 (Pharmacology I); NUR 105 (Introduction to Nursing Care); BIO 205
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  • NUR 115: Pharmacology I

    1.00 Credits
    Lackawanna College

    This course examines principles of responsibility/accountability in medication administration, patient safety and processes/practices to reduce medication errors. Emphasis is placed on assessment, evaluation and effective interventions for pain and infection control management along with consequences of medication error. Introduction to drug classification, actions, dosage, adverse effects, interactions, and medication teaching for the following: analgesics, anti-infective, anti-viral, anti-inflammatory, and anesthesia. Medication calculations introduced for oral and parenteral medications (1 CREDIT). Co-requisite: BIO 205; NUR 105 (Introduction to Nursing Care); NUR 110 (Concepts of Nursing)
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  • NUR 120: Nursing Care I

    6.00 Credits
    Lackawanna College

    This course builds on previous nursing contents which focus on acute and rehabilitative phases of nursing care for patients with cardiovascular, respiratory, hematologic, and musculoskeletal systems disorders. Review of interventions provided includes holistic patient care, nutrition, pharmacology, psychosocial, and spiritual needs. Emphasizes is on evidence-based practice relevant to cardiovascular, respiratory, hematologic, and musculoskeletal systems disorders and efficacy in patient care. The course accentuates application of scientific principles and critical thinking in acute care settings on the beginning application of clinical judgement. This course provides classroom and clinical experiences (6 CREDITS). Prerequisite: NUR 105 (Introduction to Nursing Care); NUR 110 (Concepts of Nursing); BIO 205; Co-requisite: BIO 235, BIO 220; NUR 115 (Pharmacology II)
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