MKT 325 - Marketing Research

Institution:

Lackawanna College

Subject:

Marketing

Description:

Marketing research can give a company a picture of what characteristics, spending habits, location, and needs it faces in terms of the company's target market, industry. and competitors. It is a process that provides relevant data to help solve marketing challenges and guide planning efforts for how and where a company markets its products to increase revenue. This course is designed to teach the basic principles and tools in marketing research, including research design, data collection methods, sampling processes, and data analyses. (3 credits) Pre-requisite: MKT105 Principles of Marketing

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lackawanna.edu

Phone Number:

(570) 961-7810

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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