MKT 310 - International Marketing

Institution:

Lackawanna College

Subject:

Marketing

Description:

This course will equip students with the tools and terminology to explore and understand marketing practices in a global environment. Students will learn the scope and challenges of international marketing, the dynamic environment of international trade, and the culture, political, legal, and business systems of global markets. Global market opportunities and ways to develop global marketing strategies will be discussed. (3 credits) Prerequisites: MKT105 and MGT235

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lackawanna.edu

Phone Number:

(570) 961-7810

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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