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Course Criteria
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3.00 Credits
In this course, learners learn the four basic levels of strategic thinking under which an organization can operate, and the circumstances under which an organization must shift to a higher strategic level. At the completion of the course, learners will be able to prepare a competitive analysis of an organization, with recommendations for strategic development based on an industry analysis and an understanding of the organization's history, culture, and current operations. Who Should Take This Course This course is essential for all levels of managers, directors, and company officers who are responsible for making their organization a leader in its industry. Course Format This course contains the following modules: The Context for Strategic Thinking The levels of strategic thinking at which an organization can operate, the factors that lead to an optimum level, and the circumstances under which organizations shift to a new strategic level Determining the optimum level of strategic thinking for an organization's industry and culture The concept of strategic intent and its appropriateness for your company or industry Thinking Strategically About Your Organization Using Porter's Five Forces model to analyze the operating environment in an industry Managing products and product lines based on the BCG volume/margin model The relationship between core competencies (at the company level) and key success factors (at the industry level) Identifying core competencies and success factors required for any particular industry Preparing a competitive analysis of a company, based on the industry in general, and an understanding of its current operations and culture Benefits to Learner Learners who complete this course will be able to: Identify different levels of strategic thinking and determine which is optimal for their organization Determine the factors that influence organizations to change their level of strategic thinking Determine the core competencies and key success factors in an industry Apply the concept of strategic intent and evaluate its appropriateness in a specific organization or industry Prepare a competitive analysis of an organization Certificate Information This course can be applied to the following certificates: Business Leadership Skills Executive Leadership Sponsoring School Cornell University's Johnson Graduate School of Management
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3.00 Credits
The complexities of rapidly expanding technology and economic globalization make it necessary for organizations to develop tools for strategic analysis to ensure their ability to compete as an industry leader. Scenario planning is a powerful tool used by the most successful corporations for strategic analysis and decision making. In this course, learners learn to evaluate an organization's strategic position, competencies, and plans for expansion across a full range of potential future developments. Who Should Take This Course This course is vital for senior management and other key leaders of organizations in virtually any industry as they face the responsibilities of guiding their organizations to success in uncertain times. Course Format This course contains the following modules: Context and Preparation for Scenario Planning Introduction to the concept of scenario planning and its usefulness Key elements of scenario planning (e.g., trends and uncertainties) Organizing data: identifying how uncertainties may interact with each other, and addressing different levels of confidence in the data Scenario Planning in Practice Developing scenarios that integrate trends and uncertainties into alternate possibilities for your industry Applying strategic frameworks to determine core competencies and key success factors for each scenario Assessing an organization's current competencies and creating a development plan to acquire new competencies Early warning systems to accelerate the conversion of uncertainties into trends Benefits to Learner Learners who complete this course will be able to: Assess whether scenario planning is right for their organization Collect and arrange the data necessary for planning a scenario Organize an effective team for scenario planning Assess their organization's current competencies and develop robust strategies for multiple scenarios Develop early warning indicators to identify emerging scenarios Identify new competencies and courses of action that will give their organization the greatest strategic advantage Certificate Information This course can be applied to the following certificate: Business Leadership Skills Prerequisites This course is most valuable if the student is familiar with strategic thinking and concepts. If you are unfamiliar with this topic, we recommend completing Strategic Thinking (LSM502) prior to enrolling in this course. Sponsoring School Cornell University's Johnson Graduate School of Management
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3.00 Credits
In today's competitive business climate, it is imperative that executives know how to make key decisions quickly and decisively. Strategic decisions often entail considerable risks and can have long-range implications for the organization. In this course, learners will learn how to apply formal decision-making processes in order to reduce risk and choose the best course of action for their organization. They will learn methods and techniques for making critical decisions in a challenging environment with limited time and resources. This course focuses on how to maximize available assets, identify risks and obstacles, and gather the necessary data for an informed decision-making process. Who Should Take This Course This course is a priority for executives, managers, and team leaders responsible for their organizations' strategic and operational decisions. Course Format This course contains the following modules: The Executive's Decision-Making Tasks Organizational factors and personal characteristics that affect decision making Framing and categorizing situations to aid in making effective, objective decisions Conducting decision-tree analyses Gathering data and evaluating it for completeness, relevance, and possible bias Formal Methods for Executive Decision Making Most common formal methods and when to use them Bayesian analysis Benefits to Learner Learners who complete this course will be able to: Gather crucial data and resources to inform the decision-making process Identify appropriate situations for involving others in a decision-making process Ascertain risks, uncertainties, and ambiguities in an executive decisionmaking environment Overcome organizational factors that complicate decision making Apply formal methods such as decision trees and Bayesian analysis to arrive at appropriate decisions Certificate Information This course can be applied to the following certificates: Business Leadership Skills Leading Management Teams Executive Leadershippleting this course, Sponsoring School Cornell University's School of Hotel Administration
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3.00 Credits
Leaders are not born; they are developed. This course helps managers identify and enhance the particular leadership style that matches their personal strengths. By providing learners with a range of assessment tools, including an online 360-degree evaluation, this course builds critical leadership competencies essential to career development and advancement. Linked to Cornell University's Johnson Graduate School of Management Leadership Model, the online 360-degree evaluation is designed to identify participant's management strengths and weaknesses. Learners will create a Leadership Development Plan designed to guide their career development. Who Should Take This Course This course is invaluable for managers at all levels looking to assess their strengths and weaknesses as a leader, and those members of an organization who wish to grow into more effective leaders. Course Format This course is based on an online 360-degree assessment, which must be completed prior to the course start date. Three weeks prior to the start of the course you will be asked to nominate up to ten colleagues to complete online assessments of your leadership capabilities. Your Leadership Assessment will be available during the first module of the course and will form the basis for the creation of your Leadership Development Plan. This course contains the following modules: The Successful Leader Leadership Models Derailment Calibration The Leadership Development Plan Getting Feedback Analyzing Feedback Data Writing the Leadership Development Plan Certificate Information This course can be applied to the following certificates: Leading Management Teams Business Leadership Skills Sponsoring School Cornell University's Johnson Graduate School of Management
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3.00 Credits
As managers take on new roles and responsibilities, the risks and consequences of failure become much greater. In this course, learners gain skills in identifying and overcoming the obstacles and pitfalls they may face at different stages of their careers. Learners create a personal Leadership Development Plan to guide them through leadership transitions and make them more effective managers and members of their organizations. They also develop strategies for helping their team of direct reports grow and change when faced with new assignments. The course includes the opportunity to register for individual or group coaching sessions as a follow-up activity to further reinforce and tailor the program. Who Should Take This Course This course is ideal for managers and executives at all levels who have been promoted to positions of increased authority or who are looking to help their team of direct reports grow and change when faced with new assignments. Course Format This course contains the following modules: A Career of Leadership The Three Stages of Leadership The Three-Wave Pattern of Activity Plan for the Next Stage Leading Your Team The High-Performing Team Team Assessment Team Development Benefits to Learner Learners who complete this course will be able to: Define the leadership skills and competencies needed for improving your own performance and the performance of your team Implement an action plan that outlines the required leadership skills to be developed, specific actions needed to acquire those skills, and a timeframe for doing so Certificate Information This course can be applied to the following certificates: Leading Management Teams Business Leadership Skills Sponsoring School Cornell University's Johnson Graduate School of Management
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3.00 Credits
Do you manage time well Do time-robbers inhibit your productivity How can you prioritize tasks Delegate more effectively How do you reduce your personal stress and that of your employees This program helps you manage time and stress and implement strategies to increase productivity. You'll learn how to analyze your work habits and activities. How to gain control over time-management situations. How to reduce your personal stress, and how to counsel "stressed-out" employees.This program teaches you how to set priorities and take control of events, so events don't control you. You'll learn how to transformyour priorities into concrete and measurable goal statements. You'll learn how to distinguish between urgent and important crises. How to diagnose stress in employees and how to offer employees effective counseling. Who Should Take This Course Hospitality professionals who lead or manage teams of people and seek to enhance productivity and effectiveness for themselves and their employees; anyone wishing to enhance their skills in time and stress management. Course Format This course contains the following modules: Strategies for solving time-management problems Identifying and managing personal stress Signs and symptoms of employee problems Appropriate and effective counseling strategies Benefits to Learner Learners who complete this course will be able to: Implement effective strategies to solve time management problems that you control Implement effective strategies to solve time management problems with others Diagnose stress-related symptoms Implement strategies to treat stress-related symptoms Identify the signs and symptoms of employee problems that require counseling Implement appropriate and effective counseling strategies Identify the point at which it is time to refer the employee to professional help Certificate Information This course can be applied to the following certificates: Master Certificate in the Essentials of Hospitality Management Master Certificate in Foodservice Management Sponsoring School Cornell University's School of Hotel Administration
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3.00 Credits
Teamwork gets tasks done. But what is a team How does it function What are the dynamics of a team What does it take to be an effective team leader This course teaches you the characteristics of a well-functioning team and techniques for effective group decision-making. You'll learn how to develop and adapt your own leadership style, how to set effective team goals, and how to implement strategies to secure the commitment of team members. This course will provide you with proven techniques to help you and your team reach peak performance. You'll learn ways to engage, involve, and motivate team members so they work better as a group and accept higher levels of responsibility. You'll learn the dynamics of group decision making and how to evaluate your team's performance. Who Should Take This Course Hospitality professionals who lead or manage teams of people, or aspire to, and seek to enhance team functioning and decision making to improve overall productivity. Course Format This course contains the following modules: Understanding teams Effective team leadership Facilitating group decisions Effective problem solving Benefits to Learner Learners who complete this course will be able to: Explain the principles of group dynamics and development Describe the dimensions of team member behavior Assess how effectively a team functions Apply the techniques of team decision making Facilitate the effective participation of team members in problem solving discussions Apply the principles of team problem solving Apply the principles of effective meeting preparation and management Manage meeting participation for high quality outcomes Certificate Information This course can be applied to the following certificate: Master Certificate in the Essentials of Hospitality Management Sponsoring School Cornell University's School of Hotel Administration
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3.00 Credits
This is the second course in a two-part series. This course teaches you how to design, develop, implement, and evaluate a comprehensive marketing plan. Through a program-long case study and numerous anecdotal examples, you will learn how to identify a target market and develop a marketing mix (involving product, price, promotion, and place) specific to that market and its particular needs. You'll investigate advertising, direct mail, public relations, and sales promotion strategies designed to reach and retain your target customers and increase your market share. Segmenting markets and targeting customers is becoming increasingly vital to success in the hospitality industry. This course will help you determine market positioning and create an appropriate marketing plan. Make better decisions about marketing issues from pricing and advertising to menu design and guest-frequency series. Who Should Take This Course Hospitality professionals who seek a better understanding of the elements of tactical marketing and the role it plays in making their operations more competitive. Course Format This course contains the following modules: Selecting a Target Market and Target Marketing Strategy Tailoring the Product or Service to Customer Needs Tailoring the Price to the Income Level of the Target Market Tailoring Place to the Target Market Tailoring Promotion to the Demographic Characteristics of the Target Market Benefits to Learner Learners who complete this course will be able to: Identify a target market for a product or service Determine a strategic position within a target market Design and implement an overall marketing mix for the target market Certificate Information This course can be applied to the following certificates: Master Certificate in the Essentials of Hospitality Management Master Certificate in Foodservice Management Certificate in Hospitality Marketing Sponsoring School Cornell University's School of Hotel Administration
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3.00 Credits
This course covers the essentials of managerial accounting and information reporting. By learning how to interpret and apply financial information, you will achieve better operational forecasting and organizational performance. This course teaches you how financial reports measure business performance. It will help you understand how various operating tactics support your business strategy. After completing the program, you will understand the process of operational planning and cost-volume-profit analysis. Who Should Take This Course Hospitality professionals who seek an understanding of managerial accounting to make informed decisions that can enhance their current job performance, better solve organizational problems, or prepare them for advancement. Course Format This course contains the following modules: Fixed and Variable Costs Classifying fixed and variable costs Analyzing cost behaviors Understanding revenue per available room (RevPAR) Cost-Volume-Profit Analysis Setting profit goals Plotting and interpreting the CVP graph Comparing profits Projecting profits Variance Analysis Assessing profit projections Internal and external factors affecting profit Comparative Analyses Internal and external comparative analyses Accounting metrics Benefits to Learner Learners who complete this course will be able to: Categorize costs into "fixed," "mixed," and "variab Analyze cost behavior by using the appropriate accounting metrics Calculate desired profitability by using the appropriate accounting metrics Conduct a Cost-Volume-Profit (CVP) analysis to compare and project profits Conduct a variance analysis to compare projected and actual profits Perform internal and external comparative analyses using the appropriate accounting metrics Certificate Information This course can be applied to the following certificate: Master Certificate in the Essentials of Hospitality Management Sponsoring School Cornell University's School of Hotel Administration
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3.00 Credits
This course examines the restaurant revenue management theory of achieving maximum profits in food and beverage operations and applies necessary metrics and analysis tools to establish a revenue management baseline. Who Should Take This Course Foodservice and hospitality professionals looking to improve their understanding of foodservice and restaurant revenue management. Course Format This course contains the following modules: Introduction to Restaurant Revenue Management Instruments for restaurants to measure the success or failure of revenue management What is restaurant revenue management Implementing restaurant revenue management Revenue per available seat-hour (RevPASH) Developing the Baseline: Analyzing Duration Using time study to identify the source of duration problems Calculating RevPASH Managerial uses of RevPASH Analyzing Occupancy Demand patterns Arrival patterns Calculating occupancy rates Developing load charts Understanding the Causes The service blueprint Fishbone diagrams Bottleneck analysis Benefits to Learner Learners who complete this course will be able to: Describe the benefits of restaurant revenue management Analyze data relating to operations, revenue, and sales to develop a baseline understanding of the following factors as they relate to a particular restaurant: Demand patterns: party mix, arrival patterns, constrained vs. unconstrained demand Duration: how long does it take people to congregate Table and seat occupancy Certificate Information This course can be applied to the following certificates: Master Certificate in Foodservice Management Certificate in Foodservice Management Sponsoring School Cornell University's School of Hotel Administration
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