SHA 09 - Developing a Baseline for Restaurant Revenue Management

Institution:

Cornell University

Subject:

Description:

This course examines the restaurant revenue management theory of achieving maximum profits in food and beverage operations and applies necessary metrics and analysis tools to establish a revenue management baseline. Who Should Take This Course Foodservice and hospitality professionals looking to improve their understanding of foodservice and restaurant revenue management. Course Format This course contains the following modules: Introduction to Restaurant Revenue Management Instruments for restaurants to measure the success or failure of revenue management What is restaurant revenue management Implementing restaurant revenue management Revenue per available seat-hour (RevPASH) Developing the Baseline: Analyzing Duration Using time study to identify the source of duration problems Calculating RevPASH Managerial uses of RevPASH Analyzing Occupancy Demand patterns Arrival patterns Calculating occupancy rates Developing load charts Understanding the Causes The service blueprint Fishbone diagrams Bottleneck analysis Benefits to Learner Learners who complete this course will be able to: Describe the benefits of restaurant revenue management Analyze data relating to operations, revenue, and sales to develop a baseline understanding of the following factors as they relate to a particular restaurant: Demand patterns: party mix, arrival patterns, constrained vs. unconstrained demand Duration: how long does it take people to congregate Table and seat occupancy Certificate Information This course can be applied to the following certificates: Master Certificate in Foodservice Management Certificate in Foodservice Management Sponsoring School Cornell University's School of Hotel Administration

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cornell.edu

Phone Number:

(607) 255-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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