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Course Criteria
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3.00 Credits
PRINCIPLES OF MARKETING (3) Description and analysis of marketing from a managerial systems perspective. Emphasis on vocabulary, principles, concepts and strategies relative to customer selection and satisfaction via the right product, distribution channels, promotion and price. Prerequisite: Junior standing. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Distance Learning(Web) College of Business College Business Department
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3.00 Credits
PRINCIPLES OF ADVERTISING (3) An introductory course in advertising focusing attention on general principles and advertising techniques. Social and economic role of advertising; planning the advertising campaign; the role of research and other methods of gathering information; creating messages; and using advertising effectively. Prerequisite: MKTG 3110/276. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business College Business Department
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3.00 Credits
PRINCIPLES OF ADVERTISING (3) An introductory course in advertising focusing attention on general principles and advertising techniques. Social and economic role of advertising; planning the advertising campaign; the role of research and other methods of gathering information; creating messages; and using advertising effectively. Prerequisite: MKTG 3110/276. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business College Business Department
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3.00 Credits
CHANNEL OF DISTRIBUTION ANALYSIS (3) Management of the channel of distribution as part of the marketing mix. Channel of distribution for both consumer and industrial goods will be analyzed with detailed study of two major middlemen, retailers and wholesalers. Prerequisite: MKTG 3110/276. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business College Business Department
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3.00 Credits
MARKETING COMMUNICATIONS AND PROMOTION (3) Management of the overall promotional effort as part of the marketing mix. Special emphasis on the interrelationship and coordination of advertising, personal selling, sales promotion, and public relations. Detailed examination of techniques and procedures used in the communication process. Prerequisite: MKTG 3110/276. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business College Business Department
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3.00 Credits
CONSUMER BEHAVIOR (3) Description and analysis of consumer motivation and buying behavior from a business perspective. Emphasis on cognition, affect, behavior, environmental influences, and the decision process. Buyer behavior models and theories are explored. Prerequisite: MKTG 3110/276. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business College Business Department
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3.00 Credits
SALES ADMINISTRATION AND CONTROL (3) Principles and techniques in the management of the sales effort. Management of the sales force including selection, recruiting, training, motivation, sales forecasting, sales budgets, relation of selling to advertising and sales promotion. Prerequisite: MKTG 3110/276. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business College Business Department
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3.00 Credits
PHYSICAL DISTRIBUTION AND MARKETING LOGISTICS (3) An examination of the issues relating to the transportation, inventory, purchasing, storing and control of products in a marketing channel. Prerequisite: MKTG 3110/276 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business College Business Department
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3.00 Credits
INTERNATIONAL MARKETING (3) Exploration of the marketing of products and services in more than one nation. Emphasis placed on marketing opportunities, market entry strategies, and the application of the marketing mix in the foreign environment. Prerequisite: MKTG 3110/276, FIN 2660/266, and senior standing. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business College Business Department
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3.00 Credits
MARKETING RESEARCH (3) Principles, procedures, and techniques involved in planning research studies and in gathering, analyzing and interpreting research data used in the solution of marketing problems. Writing emphasis course. Prerequisite: MKGT 3110/276, QBA 2000/200. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business College Business Department Course Attributes: Writing Emphasis Course
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