MKTG 3110 - Prin of Mktg

Institution:

Chicago State University

Subject:

Description:

PRINCIPLES OF MARKETING (3) Description and analysis of marketing from a managerial systems perspective. Emphasis on vocabulary, principles, concepts and strategies relative to customer selection and satisfaction via the right product, distribution channels, promotion and price. Prerequisite: Junior standing. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Distance Learning(Web) College of Business College Business Department

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csu.edu

Phone Number:

(773) 995-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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