MKTG 3770 - Market Comm/Promotn

Institution:

Chicago State University

Subject:

Description:

MARKETING COMMUNICATIONS AND PROMOTION (3) Management of the overall promotional effort as part of the marketing mix. Special emphasis on the interrelationship and coordination of advertising, personal selling, sales promotion, and public relations. Detailed examination of techniques and procedures used in the communication process. Prerequisite: MKTG 3110/276. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business College Business Department

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csu.edu

Phone Number:

(773) 995-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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