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Course Criteria
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3.00 Credits
Retail sub-channel of distribution; role of retailing in meeting consumer and producer needs in distribution; distribution cost analysis at retail level; merchandising, promotion, and control.
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3.00 Credits
Design, management, and coordination of marketing communications.
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3.00 Credits
Strategies, theories, and personal skills involved in professional and effective sales; the role of selling in marketing.
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3.00 Credits
Psychological, sociological, economic, and other dimensions of consumers and their environment.
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3.00 Credits
More than 60% of personal consumption in the United States is spent on services. Health care, financial services, transportation, housing, hospitality and travel, professional and business services, education and recreation dominate the economy of the US. Services are also a dominant component of the world's economy. Learn what's different about the marketing of services and how to do it effectively in a hands-on, case and project-based environment.
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3.00 Credits
Focuses on an understanding of the global, societal, and cultural context of marketing, and the impact these factors have on the practice of marketing. Incorporates the development of the marketing mix in light of these contextual factors.
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3.00 Credits
Comprehensive look at components necessary for successful event planning, marketing, and management. Topics will include detailed analysis of event budgets, design and implementation of effective marketing and promotional campaigns, strategies for sponsorship program development, techniques utilized to help choose the right facility or venue as the event host, coordination of staffing and volunteer needs, and focus on key legal aspects, including contracts.
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3.00 Credits
The non-consumer marketing world; strategies, techniques, and analytical approaches.
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3.00 Credits
Focuses on an understanding, application, and integration of marketing theories and practices related to creating new products and services, managing products and services throughout their lifecycle, and developing and managing pricing strategies for products and services.
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3.00 Credits
As technologies, ideas and people transfer across national boundaries, organizations are becoming active, competitive participants in a global economy. These developments will mean that more organizations will need marketers with the ability to apply the marketing processes across countries and cultures. This course emphasizes a non-US perspective, SME involvement in international marketing, and alternative trade organizations as a way to develop more global-minded marketing managers who appreciate various dimensions of international business.
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