MKT 350 - Creating Value through Product and Price

Institution:

Northern Kentucky University

Subject:

Marketing

Description:

Focuses on an understanding, application, and integration of marketing theories and practices related to creating new products and services, managing products and services throughout their lifecycle, and developing and managing pricing strategies for products and services.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nku.edu

Phone Number:

(859) 572-5100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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