MKT 330 - Marketing Services Business

Institution:

Northern Kentucky University

Subject:

Marketing

Description:

More than 60% of personal consumption in the United States is spent on services. Health care, financial services, transportation, housing, hospitality and travel, professional and business services, education and recreation dominate the economy of the US. Services are also a dominant component of the world's economy. Learn what's different about the marketing of services and how to do it effectively in a hands-on, case and project-based environment.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nku.edu

Phone Number:

(859) 572-5100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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