MKT 360 - International Marketing

Institution:

Northern Kentucky University

Subject:

Marketing

Description:

As technologies, ideas and people transfer across national boundaries, organizations are becoming active, competitive participants in a global economy. These developments will mean that more organizations will need marketers with the ability to apply the marketing processes across countries and cultures. This course emphasizes a non-US perspective, SME involvement in international marketing, and alternative trade organizations as a way to develop more global-minded marketing managers who appreciate various dimensions of international business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nku.edu

Phone Number:

(859) 572-5100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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