MKT 335 - Event Planning and Management

Institution:

Northern Kentucky University

Subject:

Marketing

Description:

Comprehensive look at components necessary for successful event planning, marketing, and management. Topics will include detailed analysis of event budgets, design and implementation of effective marketing and promotional campaigns, strategies for sponsorship program development, techniques utilized to help choose the right facility or venue as the event host, coordination of staffing and volunteer needs, and focus on key legal aspects, including contracts.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nku.edu

Phone Number:

(859) 572-5100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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