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MKTG 251: Marketing Practicum II
4.00 Credits
Columbus State Community College
This course is a continuation of MKTG 241 and is open to Marketing students only. Internship applications must be filed with the department at least 2 months prior to the internship start date. This course is graded on a Satisfactory/Unsatisfactory basis.
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MKTG 252: Marketing Seminar II
2.00 Credits
Columbus State Community College
This course allows for the application of marketing knowledge to specific areas of and on-the-job internship. Internship applications must be filed with the department at least 2 months prior to the internship start date. This course is graded on a Satisfactory / Unsatisfactory basis.
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MKTG 263: Direct Marketing Creative and Financial Analysis
4.00 Credits
Columbus State Community College
This course is designed as an introduction to the creative aspects of the direct marketing process. It will examine the features and practices of good creative development as it is integrated within a carefully planned, full direct marketing program. Both to-the-consumer and business-to-business programs will be considered.
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MKTG 263 - Direct Marketing Creative and Financial Analysis
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MKTG 265: Understanding Interactive Users
3.00 Credits
Columbus State Community College
This course presents a comprehensive model for understanding consumer decision making in an interactive environment. Emphasis is placed on the differences and similarities between classic research techniques and traditional consumer behavior models and their interactive complements. Particular emphasis is placed on the techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, e-mail feedback, and online focus groups.
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MKTG 265 - Understanding Interactive Users
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MKTG 266: Marketing Communications on the Web
3.00 Credits
Columbus State Community College
This course explores the marketing communications opportunities and challenges facing Web marketers. Topics covered include developing an online marketing strategy, online selling, Web-based promotion, customer service and publicity. Special emphasis is placed on emerging e-Commerce strategies, such as auditing effective of online advertising, permission marketing, affiliate programs and e-mail strategies.
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MKTG 270: Global Marketing
5.00 Credits
Columbus State Community College
This is a capstone course designed to develop a broader understanding of the marketing function and its relationship to business strategy in the context of a global marketing environment.
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MKTG 270 - Global Marketing
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MKTG 285: Advertising and Promotion on the Web
1.00 Credits
Columbus State Community College
This course provides the student with an overview of how the Internet can be used as part of an organization’s advertising and promotional strategy. The focus is on the Internet as another means of communicating with an organization’s various target markets.
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MKTG 285 - Advertising and Promotion on the Web
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MKTG 286: Customer Service on the Web
1.00 Credits
Columbus State Community College
This course provides the student with an opportunity to see how the Internet can be used to improve the basic delivery of customer service and to improve customer relations for business organizations.
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MKTG 286 - Customer Service on the Web
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MKTG 287: Public Relations on the Web
1.00 Credits
Columbus State Community College
The focus in this course is on the real world use of the Internet in developing organizational objectives. Students will use the Internet to examine trends, basic concepts and current practices in public relations.
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MKTG 287 - Public Relations on the Web
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MKTG 288: Marketing Research on the Web
1.00 Credits
Columbus State Community College
Students will use the Internet to gather information on customers, business organizations, and nonprofit institutions. Attention will be given to using the Internet as a tool to find the best sources of information to solve real-world marketing problems.
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MKTG 288 - Marketing Research on the Web
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