MKTG 265 - Understanding Interactive Users

Institution:

Columbus State Community College

Subject:

Description:

This course presents a comprehensive model for understanding consumer decision making in an interactive environment. Emphasis is placed on the differences and similarities between classic research techniques and traditional consumer behavior models and their interactive complements. Particular emphasis is placed on the techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, e-mail feedback, and online focus groups.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cscc.edu/

Phone Number:

(614) 287-5353

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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