MKTG 266 - Marketing Communications on the Web

Institution:

Columbus State Community College

Subject:

Description:

This course explores the marketing communications opportunities and challenges facing Web marketers. Topics covered include developing an online marketing strategy, online selling, Web-based promotion, customer service and publicity. Special emphasis is placed on emerging e-Commerce strategies, such as auditing effective of online advertising, permission marketing, affiliate programs and e-mail strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cscc.edu/

Phone Number:

(614) 287-5353

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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