MKTG 263 - Direct Marketing Creative and Financial Analysis

Institution:

Columbus State Community College

Subject:

Description:

This course is designed as an introduction to the creative aspects of the direct marketing process. It will examine the features and practices of good creative development as it is integrated within a carefully planned, full direct marketing program. Both to-the-consumer and business-to-business programs will be considered.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cscc.edu/

Phone Number:

(614) 287-5353

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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