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Course Criteria
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3.00 Credits
No course description available.
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3.00 Credits
The marketing structure as it operates in our economic system. With emphasis on improving the flow of goods and services from producer to consumer. Practical application of principles and techniques designed as a beginning course in marketing. Lec 3, Cr 3.
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3.00 Credits
An overall view of the basic perspectives of consumer behavior. An interdisciplinary approach is utilized by studying the fields of economics, psychology, sociology and anthropology as they relate to marketing. Emphasis is placed on the fundamental process of motivation, perception and learning, as well as analysis of individual predispositions and group influences in marketing. Lec 3, Cr 3.
Prerequisite:
Prerequisite: MARK 3371 and admission to upper division.
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3.00 Credits
The selection, training, compensation, organization, and control of a field sales organization is studied. Primary emphasis is devoted to the selection and training of the sales force for the selling process and making a sales presentation. Lec 3, Cr 3.
Prerequisite:
Prerequisite: MARK 3371, MANA 3361 and admission to upper division.
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3.00 Credits
The development and management of an organization's promotional effort is the focus of this survey course. It includes a review of advertising, sales promotions, public relations, personal selling and direct marketing. Emphasis is placed on this coordination and integration of promotional strategy with sales force activities. Lec 3, Cr 3.
Prerequisite:
Prerequisite: MARK 3371 and admission to upper division.
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3.00 Credits
Marketing principles are applied to strategy formulation. Topics include: target market selection, market mix development and new product planning . Both consumer and industrial marketing is stressed through the use of cases, readings, and special projects. This course is recommended as the capstone course in the Marketing major. Lec 3, Cr 3.
Prerequisite:
Prerequisite: BUSIU 2341 with "C" of better, MANA 3361, MARK 3371, MARK 3372 and admission to upper division.
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3.00 Credits
The study of significant topics related to Marketing. Course may be repeated for credit when topic varies. Lec 3, Cr 3.
Prerequisite:
Prerequisite: MARK 3371 and admission to upper division.
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3.00 Credits
Quantitative research procedures and techniques utilized in business today. Problem definition, sources of research data, survey methods, questionnaire design and sampling techniques. Practical application of procedures and techniques is emphasized through class research projects. Lec 3, Cr 3.
Prerequisite:
Prerequisite: MARK 3371 and BUSIU 2341 with "C" or better; admission to upper division.
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1.00 Credits
This course is intended for students needing a review of arithmetic. This course is designed to prepare students for introductory Algebra (Math 0421). Topics include addition, subtraction, multiplication and division of whole numbers, fractions, and decimals; percents; data analysis, graphs, and statistics; geometry; introduction to real numbers and algebraic expressions; and applications of these topics. Students will pursue an individualized plan of study under the supervision of a mathematics instructor. Lab 3, Cr 1.
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3.00 Credits
A first course in algebra designed to prepare students for Intermediate Algebra. Topics include arithmetic and algebra of the real numbers, sets, linear equations, linear inequalities, absolute value equations and inequalities, integer exponents, adding, subtracting, multiplying, dividing and factoring polynomials, adding, subtracting, multiplying and simplifying rational expressions, complex fractions, synthetic division, and applications of these topics. Lec 3, Cr 3.
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