MARK 4376 - Marketing Strategy

Institution:

The University of Texas Rio Grande Valley Brownsville Campus

Subject:

MARKETING

Description:

Marketing principles are applied to strategy formulation. Topics include: target market selection, market mix development and new product planning . Both consumer and industrial marketing is stressed through the use of cases, readings, and special projects. This course is recommended as the capstone course in the Marketing major. Lec 3, Cr 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: BUSIU 2341 with "C" of better, MANA 3361, MARK 3371, MARK 3372 and admission to upper division.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UTB.EDU

Phone Number:

(956) 882-8200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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