MARK 3372 - Consumer Behavior

Institution:

The University of Texas Rio Grande Valley Brownsville Campus

Subject:

MARKETING

Description:

An overall view of the basic perspectives of consumer behavior. An interdisciplinary approach is utilized by studying the fields of economics, psychology, sociology and anthropology as they relate to marketing. Emphasis is placed on the fundamental process of motivation, perception and learning, as well as analysis of individual predispositions and group influences in marketing. Lec 3, Cr 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: MARK 3371 and admission to upper division.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UTB.EDU

Phone Number:

(956) 882-8200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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