MARK 4372 - Promotion Strategy

Institution:

The University of Texas Rio Grande Valley Brownsville Campus

Subject:

MARKETING

Description:

The development and management of an organization's promotional effort is the focus of this survey course. It includes a review of advertising, sales promotions, public relations, personal selling and direct marketing. Emphasis is placed on this coordination and integration of promotional strategy with sales force activities. Lec 3, Cr 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: MARK 3371 and admission to upper division.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.UTB.EDU

Phone Number:

(956) 882-8200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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