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MKT 326: Introduction to Retailing
3.00 Credits
University of North Carolina at Greensboro
Pr. grade of C or better in MKT 320; junior standing; admission to approved program Introductory course in the fundamentals of store organization, management, and merchandising.
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MKT 327: Selling and Sales Management
3.00 Credits
University of North Carolina at Greensboro
Pr. grade of C or better in MKT 320; junior standing; admission to approved program Problems in selling and sales management are dealt with from the strategic marketing perspective. The sales management process is addressed from the perspective of the profit-maximizing allocation of resources of the firm.
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MKT 327 - Selling and Sales Management
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MKT 403: Marketing for Small Firms
3.00 Credits
University of North Carolina at Greensboro
Pr. grade of C or better in MGT 312 or MKT 320; senior standing; admission to approved program Focuses on marketing strategy, planning, and tactics for small firms. Addresses general marketing issues and specific "real world" marketing problems. Small firms serve as clients for student consulting teams. (Same as ENT 403) (Spring)
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MKT 408: Operating Problems in Retailing
3.00 Credits
University of North Carolina at Greensboro
Pr. MKT 326 and 327; junior standing; admission to approved program Examination and evaluation of politics and practices in retailing, with emphasis on advertising and its economic significance.
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MKT 408 - Operating Problems in Retailing
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MKT 418: Advanced Merchandising
3.00 Credits
University of North Carolina at Greensboro
Pr. MKT 326 and 327; junior standing; admission to approved program Merchandising policies, buying, stock planning and control, and merchandise pricing in modern retail stores.
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MKT 421: Promotion Management
3.00 Credits
University of North Carolina at Greensboro
Pr. grade of C or better in MKT 320; admission to approved program Promotion process and decision criteria for making promotion management decisions. Emphasis on behavioral and communicative aspects of advertising, personal sales, and other promotional tools from a management decision-making viewpoint.
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MKT 422: Fundamentals of Marketing Research
3.00 Credits
University of North Carolina at Greensboro
Pr. ECO 250, grade of C or better in MKT 320; admission to approved program Marketing information systems, sampling theory, experimental design, psychological scaling techniques, longitudinal analysis. Particular attention to assumption structure underlying each technique. Case studies and problem approach. Student develops programs of action on basis of marketing research results.
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MKT 424: Consumer Behavior
3.00 Credits
University of North Carolina at Greensboro
Pr. grade of C or better in MKT 320; junior standing; admission to approved program Psychological and socioeconomic factors affecting consumer motivation, behavior, and buying decisions. Emphasis on current research on, and theory about, behavior of consumers as individuals and as members of socioeconomic groups.
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MKT 424 - Consumer Behavior
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MKT 426: International Marketing
3.00 Credits
University of North Carolina at Greensboro
Pr. grade of C or better in MKT 320; admission to approved program Issues in international marketing are addressed from both theoretical and experiential learning perspectives. A comprehensive team-based project involves the intensive use of the Internet in accessing electronic databases.
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MKT 429: Advanced Marketing Management
3.00 Credits
University of North Carolina at Greensboro
Pr. MKT 422 and 424, or permission of instructor Advanced analysis and decision-making techniques in marketing. Emphasis on strategic view. Major group project involves working with organizations to develop and present an actual marketing plan. (Formerly MKT 321)
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