MKT 403 - Marketing for Small Firms

Institution:

University of North Carolina at Greensboro

Subject:

Description:

Pr. grade of C or better in MGT 312 or MKT 320; senior standing; admission to approved program Focuses on marketing strategy, planning, and tactics for small firms. Addresses general marketing issues and specific "real world" marketing problems. Small firms serve as clients for student consulting teams. (Same as ENT 403) (Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uncg.edu

Phone Number:

(336) 334-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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