MKT 421 - Promotion Management

Institution:

University of North Carolina at Greensboro

Subject:

Description:

Pr. grade of C or better in MKT 320; admission to approved program Promotion process and decision criteria for making promotion management decisions. Emphasis on behavioral and communicative aspects of advertising, personal sales, and other promotional tools from a management decision-making viewpoint.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uncg.edu

Phone Number:

(336) 334-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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