MKT 424 - Consumer Behavior

Institution:

University of North Carolina at Greensboro

Subject:

Description:

Pr. grade of C or better in MKT 320; junior standing; admission to approved program Psychological and socioeconomic factors affecting consumer motivation, behavior, and buying decisions. Emphasis on current research on, and theory about, behavior of consumers as individuals and as members of socioeconomic groups.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uncg.edu

Phone Number:

(336) 334-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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