MKT 422 - Fundamentals of Marketing Research

Institution:

University of North Carolina at Greensboro

Subject:

Description:

Pr. ECO 250, grade of C or better in MKT 320; admission to approved program Marketing information systems, sampling theory, experimental design, psychological scaling techniques, longitudinal analysis. Particular attention to assumption structure underlying each technique. Case studies and problem approach. Student develops programs of action on basis of marketing research results.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uncg.edu

Phone Number:

(336) 334-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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