|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
This course is intended to provide students with an increased awareness of branding issues and brand related concepts. The main ideas of study are: elements of branding, consumers' relationships with their brands, brand management, brand communication strategies and measurement issues in branding. Prerequisite: MKTG 2301 (Spring)
-
3.00 Credits
The purpose of marketing research is to help a firm make better marketing decisions. This class involves the exploration and hands-on application of a variety of marketing research techniques with the goal of collecting data in an efficient and effective manner. Emphasis on process-related issues with a focus on matching the information sought with an appropriate research method. Students will design, plan, execute, and evaluate a basic marketing research study. Prerequisite: BUSI 2305 and MKTG 2301. (Fall, Spring)
-
3.00 Credits
Topical issues in Marketing. May be repeated when topics vary. Prerequisite: Varies with topic.
-
3.00 Credits
An inquiry into the marketing structure, organization, policies and procedures in international marketing. The impact of foreign competition in domestic markets is considered, along with challenges in penetrating foreign markets. Effects of U.S. and foreign antitrust, taxation, and regional marketing agreements and arrangements are explored. Readings, discussion, cases, and individual reports are used. Prerequisite: MKTG 2301. [Same as IBUS 4341] (Fall, Spring)
-
3.00 Credits
This is a senior level course covering the application of essential principles of marketing as they relate to identifying, attracting, and retaining customers and clients. Using an applied case approach, students learn how to create and execute effective marketing plans for either profit or non-profit organizations. The course contains significant components of critical and creative thinking as students solve problems related to ongoing marketing issues. The course is required for all Marketing majors. Prerequisites: MKTG 2301, MKTG 3336, MKTG 3343 and senior standing. (Fall, Spring)
-
3.00 Credits
This course is a survey of the fundamental concepts of marketing from both a managerial and a consumer perspective. The focus is on marketing strategy with emphasis on marketing mix variables of product, price, distribution and promotion. Marketing ethics and the importance of a global perspective are interwoven throughout the course. Prereq: BUSI 6312
-
3.00 Credits
This course offers a high involvement approach to marketing policy decision making. Emphasis is placed on complex problem solving that synthesizes the interrelated elements of the marketing mix. This is accomplished through the use of a marketing simulation, the development of a marketing plan and the use of cases. Class discussion is used to explore the social and ethical responsibility of marketers and the implications of a global marketplace. Prerequisite: MKTG 5301, and BUSI 6312
-
3.00 Credits
This course focuses on the importance of global marketing and the impact of the multinational firm on the world economy. The primary objective of this course is to provide the student with an understanding of international marketing as a managerial challenge. Students will evaluate the international marketing environment (competition, culture, economics, technology and politics) using government documents and international business reports. Ethical issues faced by global marketers are analyzed. Prerequisites: MKTG 6301, BUSI 6312
-
3.00 Credits
This course offers a broad overview of the sales manager's role in business. Topics include forecasting, budgeting, organizing, motivating, and compensating the sales force. Cases emphasize complex problem solving and application of the textbook readings. Global and ethical aspects of sales management are integrated throughout the course. Prerequisites: MKTG 6301, BUSI 6312
-
3.00 Credits
This course is a comprehensive review of contemporary issues and perspectives on leadership, including multi-disciplinary and systems-oriented approaches as well as classic theory, moving to the examination of evolving contemporary beliefs. The emphasis is on application of theoretical concepts in actual organizational settings and situations. Individual efforts will culminate in the articulation of a personal concept of leadership.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|