MKTG 6303 - Global Marketing

Institution:

Saint Edward's University

Subject:

Description:

This course focuses on the importance of global marketing and the impact of the multinational firm on the world economy. The primary objective of this course is to provide the student with an understanding of international marketing as a managerial challenge. Students will evaluate the international marketing environment (competition, culture, economics, technology and politics) using government documents and international business reports. Ethical issues faced by global marketers are analyzed. Prerequisites: MKTG 6301, BUSI 6312

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stedwards.edu

Phone Number:

(512) 448-8400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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