MKTG 4345 - Advanced Marketing Management

Institution:

Saint Edward's University

Subject:

Description:

This is a senior level course covering the application of essential principles of marketing as they relate to identifying, attracting, and retaining customers and clients. Using an applied case approach, students learn how to create and execute effective marketing plans for either profit or non-profit organizations. The course contains significant components of critical and creative thinking as students solve problems related to ongoing marketing issues. The course is required for all Marketing majors. Prerequisites: MKTG 2301, MKTG 3336, MKTG 3343 and senior standing. (Fall, Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stedwards.edu

Phone Number:

(512) 448-8400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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