MKTG 3334 - Branding

Institution:

Saint Edward's University

Subject:

Description:

This course is intended to provide students with an increased awareness of branding issues and brand related concepts. The main ideas of study are: elements of branding, consumers' relationships with their brands, brand management, brand communication strategies and measurement issues in branding. Prerequisite: MKTG 2301 (Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stedwards.edu

Phone Number:

(512) 448-8400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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