MKTG 5301 - Marketing Principles & Concepts

Institution:

Saint Edward's University

Subject:

Description:

This course is a survey of the fundamental concepts of marketing from both a managerial and a consumer perspective. The focus is on marketing strategy with emphasis on marketing mix variables of product, price, distribution and promotion. Marketing ethics and the importance of a global perspective are interwoven throughout the course. Prereq: BUSI 6312

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stedwards.edu

Phone Number:

(512) 448-8400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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