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Course Criteria
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1.00 - 3.00 Credits
A course initiated by a student, a group of students, or an instructor based upon a topic of interest or a special need. The course will involve readings on the topic, discussion, and projects based upon the topic. Library research and internet research may also be a component along with written summaries of research and/or projects. Under ordinary circumstances, this course cannot be used as one of the required electives for the biology major or minor. Prerequisites: Junior or Senior status, grades of C or better in appropriate background courses, and permission of instructor.
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1.00 - 6.00 Credits
Directed educational experiences in employment situations under joint sponsorship by a faculty member and an employer. This course cannot be used as one of the three upper division electives.
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3.00 Credits
Readings and/or research. Course to be designed by the student in consultation with the instructor on a subject of special interest to the student. This course cannot be used as one of the three upper division electives.
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3.00 Credits
Independent research conducted at Mount Mercy College or another recognized institution or research facility. Students will be responsible for collection, analysis, and presentation of original data. Presentation will be in both oral and written format, with the oral portion to be given at a recognized state or national scientific meeting. This course cannot be used as one of the three upper division electives.
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3.00 Credits
This course is a general introduction to marketing and how marketers anticipate consumer/customer needs and develop appropriate marketing strategies. The course will involve an analysis of the marketing environment of an organization, marketing strategy development, marketing decision areas and buyer behavior.
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3.00 Credits
This course covers the examination of mass and interpersonal communication processes and their roles in the marketing mix; emphasis on creative promotional strategy and tactics which utilize advertising, sales promotion, packaging, personal selling, the Internet, and publicity. Prerequisite: BK 208 Principles of Marketing.
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3.00 Credits
This course examines the role of the product manager through new product idea generation, product development, research, test markets, and the stages of introduction, growth, maturity, and decline. It covers strategies and tactics required at each level. Prerequisite: BK 208.
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3.00 Credits
This course develops a systematic approach to satisfying customer needs and solving problems. Topics also include an analysis of the ethics of sales and a critique of many techniques used by sales professionals. Each student will develop a sales approach, including a sales book, for a product or service of choice. Students will learn to become good salespeople by practicing with other students. Prerequisite: BK 208 Principles of Marketing.
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3.00 Credits
This course examines the theoretical and applied dimensions of consumer behavior and how knowledge of consumer behavior principles impact marketing strategy. Included is a study of the consumer decision process and the variables that affect that process including memory, learning, memory, perception, life styles, culture, groups and attitudes. Emphasis is placed on applying consumer behavior concepts to marketing decisions. Prerequisite: BK 208.
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3.00 Credits
This course focuses on marketing management problems, techniques and strategies necessary to apply the marketing concept to the world market place. The necessity of understanding the impact of a country's culture and environment on a marketing program is emphasized as well as the problems of competing in markets of different cultures. Lecture, discussion and case analysis will be used. Prerequisite: BK 208 Principles of Marketing.
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