BK 310 - Consumer Behavior

Institution:

Mount Mercy University

Subject:

Description:

This course examines the theoretical and applied dimensions of consumer behavior and how knowledge of consumer behavior principles impact marketing strategy. Included is a study of the consumer decision process and the variables that affect that process including memory, learning, memory, perception, life styles, culture, groups and attitudes. Emphasis is placed on applying consumer behavior concepts to marketing decisions. Prerequisite: BK 208.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mtmercy.edu

Phone Number:

(319) 363-8213

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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