BK 208 - Principles of Marketing

Institution:

Mount Mercy University

Subject:

Description:

This course is a general introduction to marketing and how marketers anticipate consumer/customer needs and develop appropriate marketing strategies. The course will involve an analysis of the marketing environment of an organization, marketing strategy development, marketing decision areas and buyer behavior.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mtmercy.edu

Phone Number:

(319) 363-8213

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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