BK 300 - Marketing Communications

Institution:

Mount Mercy University

Subject:

Description:

This course covers the examination of mass and interpersonal communication processes and their roles in the marketing mix; emphasis on creative promotional strategy and tactics which utilize advertising, sales promotion, packaging, personal selling, the Internet, and publicity. Prerequisite: BK 208 Principles of Marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mtmercy.edu

Phone Number:

(319) 363-8213

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.