BK 301 - Product Management

Institution:

Mount Mercy University

Subject:

Description:

This course examines the role of the product manager through new product idea generation, product development, research, test markets, and the stages of introduction, growth, maturity, and decline. It covers strategies and tactics required at each level. Prerequisite: BK 208.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mtmercy.edu

Phone Number:

(319) 363-8213

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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