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Course Criteria
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3.00 Credits
3 credits (spring) Prerequisite: BU123 The primary objective of this course is to investigate the transformation of nonproductive or even destructive interactions among member and subgroups. It is designed for students interested in understanding group dynamics, particularly their own patterns of participation in groups and their styles of interacting when group conflicts arise. The first module will emphasis recognizing one's own behavior patterns, putting insight into action, learning about power differentials between subgroups and getting oneself and the group unstuck. The second module looks at consensus building and group decision making by examining three areas: interpersonal relations (i.e., superior-subordinate group exchanges) group processes, (i.e., leading a workgroup) and managing conflict among subgroups (interdepartmental competition, sexism, racism, etc).
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3.00 Credits
3 credits (fall) Prerequisites: BU124 This course is a study of the quantitative and qualitative techniques of marketing research. The course covers topics such as: the role of marketing research, design and research studies, measurement, sampling, analysis and reporting of data.
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3.00 Credits
3 credits (fall) Prerequisites: BU216 This course concentrates on the personal and business fundamentals required to start and operate a successful new business venture. Topics include case analysis of successful entrepreneurs from inspirational beginnings to personal and business struggles to completion of new venture. The course objective is to provide the knowledge and the ability to identify business opportunities, evaluate potential and to determine venture requirements.
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3.00 Credits
3 credits (spring) Prerequisites: BU310 and BU311. The course will provide the students with the opportunity to use and enhance their marketing skills as they go through the process and review of the demands inherent in the launch of a new product or service. The course will take the student from initial creative concepts through market introduction and culminating with market and brand assessment. The course will give the students the knowledge and the understanding of all the rigorous effort and research that are behind the scenes when creating a successful brand identity.
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3.00 Credits
3 credits (spring) Prerequisites: BU311 This course is designed to introduce the student to the variety of concepts and tools required to manage and prosper in a small business. Major topics include employee recruitment and retention, motivational plans, leading group discussions, improving leadership qualities, business plan development, SWOT analysis, accounting requirements and competitive analysis. Use of case studies will be a core component of the course development.
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3.00 Credits
3 credits (fall) Prerequisite: BU218 In many major markets, the interpersonal relationship is a prerequisite for any business transaction This course introduces students to key variables influencing the process of intercultural (or trans-national) communication (e.g., norms, behaviors, values, verbal and non-verbal communication). The impact of culture on international business relationships is analyzed, including such topics as conceptions of leadership, decision-making processes, preferred negotiating styles, conflict resolution in the workplace, etc. Various country-specific profiles are used to illustrate the general concepts. Students will not only study what managers in other cultures do, but also consider why they do it that way and what we can learn about each other in order to become more effective managers in the global workplace.
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3.00 Credits
3 credits (spring) Prerequisite: EL230 The primary objective of this course is to introduce students to the communication processes for presenting information in a public speaking context. Focus is on the development of managerial competencies in the development and organization of ideas, research, and adaptation to an audience. Additionally the use of PowerPoint and techniques for delivery of informational, problem-solving and special-occasion speeches will be emphasized.
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3.00 Credits
3 credits (spring) Prerequisite: BU218 The primary goal of this course is to teach students the strategies for acquiring and retaining customers. Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in a general or E-business environment. Managing relationships with customers has become a critical organizational competency. Focus will lean toward leveraging the latest advanced technologies along with customer service and relationship management theory.
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3.00 Credits
3credits (fall and spring) Prerequisites: BU218 and Junior or Senior or permission of the instructor. Human Resource Management encompasses those activities designed to provide and coordinate the human resources of an organization. This course will focus on the relationship between people and the organization from the management point of view. Topics will include: planning, recruiting, selecting, training and counseling employees.
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3.00 Credits
3 credits (fall) Prerequisites: BU123 This course provides an opportunity to analyze and to evaluate linkages between domestic and international business environments. The process involves comparisons of economic systems, central governments and monetary systems with emphasis on developing techniques for dealing with multicultural differences, culture gaps and world events, which likely will impact U.S. multinational enterprises well into the future.
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