BU 310 - Marketing Research

Institution:

Mitchell College

Subject:

Description:

3 credits (fall) Prerequisites: BU124 This course is a study of the quantitative and qualitative techniques of marketing research. The course covers topics such as: the role of marketing research, design and research studies, measurement, sampling, analysis and reporting of data.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mitchell.edu

Phone Number:

(860) 701-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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