BU 313 - Strategic Product Development and Management

Institution:

Mitchell College

Subject:

Description:

3 credits (spring) Prerequisites: BU310 and BU311. The course will provide the students with the opportunity to use and enhance their marketing skills as they go through the process and review of the demands inherent in the launch of a new product or service. The course will take the student from initial creative concepts through market introduction and culminating with market and brand assessment. The course will give the students the knowledge and the understanding of all the rigorous effort and research that are behind the scenes when creating a successful brand identity.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mitchell.edu

Phone Number:

(860) 701-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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